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Learning Data Mining with Python

Learning Data Mining with Python

By : Robert Layton
3.7 (7)
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Learning Data Mining with Python

Learning Data Mining with Python

3.7 (7)
By: Robert Layton

Overview of this book

If you are a programmer who wants to get started with data mining, then this book is for you.
Table of Contents (20 chapters)
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Learning Data Mining with Python
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Affinity analysis


Affinity analysis is the task of determining when objects are used in similar ways. In the previous chapter, we focused on whether the objects themselves are similar. The data for affinity analysis is often described in the form of a transaction. Intuitively, this comes from a transaction at a store—determining when objects are purchased together.

However, it can be applied to many processes:

  • Fraud detection

  • Customer segmentation

  • Software optimization

  • Product recommendations

Affinity analysis is usually much more exploratory than classification. We often don't have the complete dataset we expect for many classification tasks. For instance, in movie recommendation, we have reviews from different people on different movies. However, it is unlikely we have each reviewer review all of the movies in our dataset. This leaves an important and difficult question in affinity analysis. If a reviewer hasn't reviewed a movie, is that an indication that they aren't interested in the movie...

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